Rethinking the everyday toothbrush, Colgate NuGen is a set of three bespoke brushes designed to reflect African youth culture. Each brush combines style, function, and sustainability, offering a fresh take on a familiar object while engaging a new generation of users.

Prototyping

We turned initial concepts into tangible designs using 3D printing and silicone moulds for consistent results. Each prototype was finished by hand, combining precision with craftsmanship to achieve the final quality.