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Rethinking the everyday toothbrush, Colgate NuGen is a set of three bespoke brushes designed to reflect African youth culture. Each brush combines style, function, and sustainability, offering a fresh take on a familiar object while engaging a new generation of users.

Prototyping

We turned initial concepts into tangible designs using 3D printing and silicone moulds for consistent results. Each prototype was finished by hand, combining precision with craftsmanship to achieve the final quality.

Silicone mould produced and used by Hylography to create low-volume Colgate prototypes

Final Details

Colgate NuGen EdgeBrush high-quality resin-cast prototype by Hylography for hair styling
Colgate NuGen KickBrush high-quality resin-cast prototype with bristles by Hylography for shoe cleaning
Colgate NuGen GameBrush high-quality resin-cast prototype by Hylography for cleaning gaming keyboards
Colgate NuGen product range prototyped and small-batch manufactured by Hylography
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